What Not to Do While Improving Your App Store Rankings

What Not to Do While Improving Your App Store Rankings

No matter where we go or how far we get in life, the tendency of looking for and using countless shortcuts in every phase of life are never going anywhere. It can either be in search of a successful business venture, or attaining a higher rank for your app among app store rankings. No matter what, it will always be there. Whatever the case maybe, there are countless blogs out there that tell you the right way to do things and how to optimize your app, that you, as a developer, have spend hours creating. Yet, none of these self-help blogs mention the things that you should never do, no matter what. Here we are not talking about black hat techniques that app developers seem to favour for some reason. These are just a few mistakes that rookie app developers make while optimizing their application.

Thus, here is a list of things you should never do while improving your app store rankings. You Should Never… • Put your App in the Wrong Category Putting your mobile app in the wrong category is akin to committing an app store suicide. If your app is not categorized properly, your target audience will not be able to find it and that will lead to drop in your app ranking. Trust us when we say this, a bad app ranking is never a good thing. Thus, do your research and always place your app where it truly belongs. • Monetize Mobile Apps We know that the main reason for the creation of your mobile app is to make money. But, there are classier ways to go about the matter. The worst thing an app developer can do is cram their apps with ads and expect their users to put up with them just so they can make money. If you do something like this, you are, without a doubt, handing your users over to your competitors personally. • Change Your Name Unless your name is completely horrendous and one that has no relation with your application at all, then by all means change the name of your app. Incorporating keywords into the name of the app is always good and very beneficial for any business, yet, if you change a very classy app name in favour for one that is more keyword friendly, you can never use that name again because somebody else might have already stolen that name. • Go Overboard with Keyword While cooking, you need to be able to get the right proportion of ingredients in order to ensure that your dish tastes amazing. Similarly, the app that you have just created and are optimizing should have the perfect blend of keywords associated with it. If you overdo your keyword game in the title itself, your app just comes off as a desperate attempt for attention and is doomed from the beginning. Thus, avoid these rookie mistakes and try to do every in your power to keep your the position of your app has attained in app store rankings.